Relationship of Festivals with Custom Packaging
Nearly every brand experiences a spike in its sales in the holiday season. Because that is the time of the year where every person shops till their pockets are empty. On the occasion of festivals, like Christmas, Easter, Valentines day people turn to markets
Huge margins of profits are calculated on these special occasions. Because a huge number of people are going out shopping, brands need to introduce a special type of custom packaging to cater to their customer’s demands.
People usually give gifts at festivals, and brands see this opportunity as a way to generate sales. A special type of packaging related to that specific festival hits the market.
Taking festivals and holidays into serious consideration
In a nutshell, if you haven’t taken festivals, holidays under consideration then were here to tell you. In the times of holidays or festivals, internet shopping will see an increase of 15.5%. people will scour the internet for sales and best offers.
According to a survey, most companies be it global or domestic make 30% of their sales in holidays and festival times. You should then take this under consideration because holidays could be approaching you soon.
If you know that your products are going to reach every part of the world, then it is the best advice that you do not waste this opportunity. You can use this opportunity to make a name for yourself and stand out from the rest of your competition.
If you commit to it then you will remember these results for the rest of your life. You might feel a little concerned about our proposal. You may think to yourself how can my brand achieve such success while spending little as possible.
Fear not, we have the answer to your every question, if the holidays seasons are fast approaching you, you can create your packaging according to that given holiday.
Catering to the festivals sprit
When we recommend that you to make packaging according to holidays, it does not mean we are advising you to change your entire packaging entirely.
We certainly don’t want you to revamp your entire design. We are just saying that you should get into the holiday spirit.
Add a little fun and joy to your packaging, doing this is probably the best thing you can do for your and packaging.
This is the best way to connect to your buyers who are new to you and even those who supported your brand for start.
If you still have doubts about our statement and your thinking that investing a little extra in packaging will lower your profit margin, then we can say is that this is a huge misconception among manufactures.
Putting a bit of extra effort in will not increase your sales but also it will create a great brand image for you. in this fast-paced world brand loyalty is more important than any amount.
With all that being said, we will share with you four tips that will help you achieve your goals. When you indulge in the world of good packaging you will see different paths will open that are going to guide you towards success.
Designing good packaging
Taking an example of a famous brand, which deals only in coffee introduced a new cup for a specific holiday in 1997, since then it has become a tradition of sorts. Every year thousands of people wait for the company to launch the new cup design.
Just think of the amount of buzz that is being intruded on just by performing a simple function.
Turning Your Packaging into a gift
Gifts are loved by everyone. By giving and receiving gifts one feels the emotion of joy. Similarly, we encourage you to wrap your packaging like gifts. Small things end by doing a lot If done right. People who are thinking of giving a gift will surely go for your product.
Probably one of the best techniques to get your brand the right exposure it needs. A simple search on the internet will let you know the importance of custom packaging.
People love to share their experiences of unboxing online, you can use this to your advantage, do a little market research and make your packaging according to customer’s needs.
Reusability of Holiday Packaging
Think of this, when holidays passes and people need to give gifts to each other, what do they do? But gift wrappers of course. If your packaging already came with gift wrap, then they scan your product’s box for repackaging.
Your product will get free advertisement because that your box and your branding are going to another potential buyer. The person receiving the gift will surely take a long hard look at the wrapping.
All techniques mentioned in this article, are granted to increase your sales and enhances your brand’s image as well. Do give all of the above-mentioned techniques at go.